Podcast Your Sermons

Music Industry News Network has recently published here the good news about growth in the public’s use of podcasting.  Bottom line: Americans are getting used to using and listening to podcasts of all kinds.  Some of the helpful statistics include:

• The percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.
• The podcast audience has migrated from being predominantly “early adopters” to more closely resembling mainstream media consumers.
• Podcast consumers continue to prefer consuming content at their desktop, not on dedicated media players, but mobile phone media consumption is surging. (Meanwhile, we’re working on our Mobile App here at Podcast Your Sermons!)
• Podcast consumers index very highly for social networking behaviors.